Ad Proposal for Apple 2014 Essay Example | Topics and Well Written Essays - 1500 words

Ad Proposal for Apple 2014 - Essay ExampleEXECUTIVE abridgment The principle intention of the paper is to analyze the present merchandise strategy of Apple Inc (Apple) and depict the strengths and weaknesses of the same, which would barely be considered for strategizing future campaigns. Contextually, keeping in consideration the strengths and loopholes of advertising in Apple, a proposition has been do to the company, aiming at its launch of an ad campaign in the succeeding year, i.e. 2014. This proposal has been based on the compendium of the past records of the advertising strategies adapted by Apple, which were further assessed from a critical point of view in order to identify its strengths and weaknesses, with respect to the ad campaigns. Observably, the main strength of advertising approach of the company is its simple mindedness and its ability to ensure emotional connectedness with the targeted customers. However, the company is seen to be somewhat reluctant towards ta rgeting the non-competitive market with the supporter of its advertising, which has remained to be a debatable topic in the recent years. Contextually, a proposal has been made be after the future advertising campaigns of Apple, which has focused on enhancing the appeal of the advertising on the competitive and the non-competitive markets along with insuring level best entry of the same keeping the companys strengths and weaknesses into account. ... It is worth mentioning in this context that Apple has in addition been focused on applying competitive brand imaging strategies, taking the approach of year-on-year ad campaigns. COMPANY OVERVIEW organism a renowned global Information Communication Technology (ICT) company, Apple is principally engaged with the designing, manufacturing and trade of innovative ICT products of high quality. The company is famous worldwide as an innovative brand and a broach in advancing the quality features of ICT devices to deliver utmost convenien ces to the customers. The success of the company worldwide usher out also be regarded as a byproduct of its effective marketing and product strategy. Notably, the current marketing strategy of the company is based on the notion of simplicity and on the intention of developing a direct connection with the customers. Contrastingly, there are certain loopholes in the marketing section including lack of innovation and targeting non competitive markets that the company strategically desires to overcome in its future campaigns (Hoovers, Apple Inc. Company Information). legitimate MARKETING STRATEGY OF APPLE INC (ADVERTISING) As discussed above, Apple is one of the biggest consumer electronics companies of the world. The success ratio of the company is soon observable at an uprising path, owing to its effective policies and approaches to satisfy the customers. Among the major approaches of the company, it marketing tactics has a pivotal role in its success worldwide. For instance, the c ompany believes that simple marketing campaigns are much breach and effective in delivering favorable results. The marketing approach of the company, which works according to the changing market trend, muckle be stated as its major strength. In all its ad campaigns till