Marketing communications Essay Example | Topics and Well Written Essays - 2000 words

Marketing communions - quiz ExampleMarketing converses involve creating a message that is used in the marketing tools. Baker, whole meal flour and Harker (1998, p.348) indicate that, marketing communication comprises of promotional activities for a yield or service. In addition, marketing communication communicates the benefits of a service or product, and as a result, a consumer is able to weigh the options and choose wisely. ideal Software Limited has been experiencing a decline in sales, which has promoted the CEO to implement an advertisement campaign expenditure ?100,000 on trade publications. However, as the companys sales director, I feel there is involve to change our marketing communication strategy, as advertising alone cannot generate sales. The following report provide explain the capabilities and limitations of advertisement as a marketing communication vehicle. Recommendations on how advertisement and other communication tools can be employed in order to incre ase sales will be discussed as well. The Capabilities and Limitations of Advertising as a Marketing Communications Vehicle Capabilities Advertising is one of the marketing communication tools, reaching geographically dispersed public. ... First, advertisement enables the brand name to be well known among consumers indeed, organizations very much advertise their products for several reasons - increasing their sales, meeting certain target, and attracting more customers among other reasons. The continuous repetition of a companys product may create trust from the audiences. Generally, marketing effectiveness is dependent on communications effectiveness. A market is comprised of information flows. The manner in which a buyer perceives the sellers market offers is heavily influenced by the amount and kind of information he or she has about the product offering, and the reaction to that information. Marketing relies heavily on information flows between the seller and the potential buyer as a result, the market is filled with many organizations that use marketing communications. Therefore, marketing communication is probably the some preferred form of marketing activity that affects everyday life. Advertising is cost effective, since it reaches many audiences nevertheless, advertising involves ample spending. According to Frankenberger and Graham (2004, p.18), advertising is capable of creating an asset through influencing the organizations future funds flows, and as a result, guaranteeing benefits in the future. Therefore, despite the high expenditures on advertising, the possibility of future high gain is high. Needless to say, persuasive advertisement builds an image for an organization, and as a result, increasing sales simultaneously. Quinn (2012) adds that, advertising in a daily or weekly newspaper is beneficial, as it targets different types of customers in a divide related to an organizations operations. In addition, newspapers can be reviewed after s ome period, and as a