Marketing communications Essay Example | Topics and Well Written Essays - 2000 words

Marketing communions - quiz ExampleMarketing converses involve creating a message that is used in the marketing tools. Baker, whole meal flour and Harker (1998, p.348) indicate that, marketing communication comprises of promotional activities for a yield or service. In addition, marketing communication communicates the benefits of a service or product, and as a result, a consumer is able to weigh the options and choose wisely. ideal Software Limited has been experiencing a decline in sales, which has promoted the CEO to implement an advertisement campaign expenditure ?100,000 on trade publications. However, as the companys sales director, I feel there is involve to change our marketing communication strategy, as advertising alone cannot generate sales. The following report provide explain the capabilities and limitations of advertisement as a marketing communication vehicle. Recommendations on how advertisement and other communication tools can be employed in order to incre ase sales will be discussed as well. The Capabilities and Limitations of Advertising as a Marketing Communications Vehicle Capabilities Advertising is one of the marketing communication tools, reaching geographically dispersed public. ... First, advertisement enables the brand name to be well known among consumers indeed, organizations very much advertise their products for several reasons - increasing their sales, meeting certain target, and attracting more customers among other reasons. The continuous repetition of a companys product may create trust from the audiences. Generally, marketing effectiveness is dependent on communications effectiveness. A market is comprised of information flows. The manner in which a buyer perceives the sellers market offers is heavily influenced by the amount and kind of information he or she has about the product offering, and the reaction to that information. Marketing relies heavily on information flows between the seller and the potential buyer as a result, the market is filled with many organizations that use marketing communications. Therefore, marketing communication is probably the some preferred form of marketing activity that affects everyday life. Advertising is cost effective, since it reaches many audiences nevertheless, advertising involves ample spending. According to Frankenberger and Graham (2004, p.18), advertising is capable of creating an asset through influencing the organizations future funds flows, and as a result, guaranteeing benefits in the future. Therefore, despite the high expenditures on advertising, the possibility of future high gain is high. Needless to say, persuasive advertisement builds an image for an organization, and as a result, increasing sales simultaneously. Quinn (2012) adds that, advertising in a daily or weekly newspaper is beneficial, as it targets different types of customers in a divide related to an organizations operations. In addition, newspapers can be reviewed after s ome period, and as a

Copyright in digital media Essay Example | Topics and Well Written Essays - 2500 words

Copyright in digital media - Essay ExampleThe 1998 Digital Millennium Copyright mould (DMCA) embodies the legislative shift from treating various products as public resources to seeing them as corporate assets (Wright 83). DMCA was designed to go for corporate content producers, global protection from piracy in a digital age (Wright 83). contrary viewpoints on the ideology and goals of copyright laws are embedded in the history of copyright protection. Some take over it for the interest of owners and publishers/producers, others oppose it because it breaches the First Amendment and lacks consideration for diverse stakeholders, while several people offer healing(predicate) ideologies and licensing solutions. For Tighter Regulations and Implementation of Copyright in Digital Media Chloe Albanesius writes for PC Magazine and she reports an example of executing of copyright laws in the Internet. She describes the agreement amidst ISPs and content companies Do you subscribe to HBO or did you illegally download a TV episode? If its the latter, you cogency find yourself in receipt of a warning from your ISP, thanks to a new agreement between Hollywood studios and service providers. She notes that ISPs and media firms believe that with the help of one another, they can stop illegal sharing online. Furthermore, Albanesius illustrates how their coaction works through the Copyright festal System. Several warning stages are present in this administration Going forward, users will get a notice if they are suspected of illegal downloading. If they ignore that message, the ISP efficiency resort to pop-ups or redirecting to special Web sites that display the alert. If those too are ignored, the ISP will turn to moderation measures, which could include throttling or permanent re-direction to a warning landing page until contact is established. (Albanesius) The transcription aims to protect copyright through several security layers. Albanesius depicts how ISPs and content owners work together for a tighter implementation of copyright laws. The strengths of Albanesius article are her unique(predicate) example of copyright implementation and the description of the enjoyment of ISPs in copyright law, while its main weakness is not interviewing Internet consumers and their reactions to the Copyright Alert System. Albanesius provides a specific example of copyright implementation, which concretizes the actions that the government and ISPs are taking to protect copyright owners. By describing how Copyright Alert System works, including its limitations, she fully explains it to Internet users. Moreover, Albanesius illustrates the role of ISPs in copyright law. ISPs have a large role to play in ensuring that copyright law is applied in the digital sphere (Albanesius). Their support is precise to the effectiveness of these laws (Albanesius). Despite these strengths, Albanesius does not interview other stakeholders. Her article does not have intervi ews with Internet consumers, and so readers will not know their reactions to the Copyright Alert System. Readers will not know how users, especially those winding in accessing P2P sharing websites, feel about this system. Without user feedback, it will be hard to know if they remark copyright laws or not. Albanesiuss article enlightened readers about the actual implementation of

Integrated Reporting Framework Essay Example | Topics and Well Written Essays - 1000 words

Integrated Reporting Framework - Essay frameworkHowever, it was not until 1999 that the UK developed a framework which it described as Statement of Principles for pecuniary Reporting. both(prenominal) frameworks were based on work done in US, Canada and some other countries (Dyson 2007). Before that time the bases for pecuniary reporting were various rules and custom and standards which were mainly fire-fighting exercises (Dyson 200?). The USA, however, was much earlier in developing a abstract framework in the 1970s. This framework was also developed out of a number of crises all over the years which led to the creation of the Securities and Exchange Commission in the United States in 1934 under whose carriage the FASB falls. Subsequently, there have been additional crisis in the United States especially that which led to the Sarbanes Oxley Act 2002. This Act has displace down certain requirements for companies listed on the stock exchange. All these have one objective the protection of stakeholders, time minimising the differences in reporting by companies. The IFRS framework deals with the objectives of pecuniary statements, the qualitative characteristics that determine the usefulness of these statements, the definition, recognition and standard of the elements from which they are constructed, and the concepts of capital and capital maintenance (BPP 2009, p. 36). They form a common basis on which pecuniary statements are repared, thus creating a basis for discussion. These frameworks have provided guidelines in relation to disclosure of information, measurement, recognition and demonstration of financial statement components. This means that company executives have to abide by these guidelines if they want their auditors (assurance providers) to indicate that their financial statements show as true and fair view. This has helped to constrain the freedom of company executives. Harmonisation and converging projects at that place have been fre quent calls for harmonisation and this has borne some fruit with over 100 countries accepting the International Financial Reporting Standards (IFRS) with additional countries such as Canada being one of the most recent adoptees (Sungard 2011). According to PricewaterhouseCoopers (2011, p. 3) as a result of mergers and acquisitions through business dealings with non-US customers and vendors IFRS continue to affect US companies. This has led to the convergence project for a conceptual framework which is a joint project between the International method of accounting Standards display board (IASB) the preparers of IFRS and Financial Accounting Standards Board (FASB) the preparers of US GAAP. The objective of the project is to develop an improved conceptual framework as a basis for developing accounting standards in the future (Financial Accounting Standards Board n.d.). All these are aimed at making financial statements that have been produced in different countries more comparable. A dditionally, investors depart feel more secured and confident in the information provided in the statements. The Need for Integrated Reporting The frameworks provided by various accounting bodies though undergoing continuous revision have not been able to keep up with the pace of changes in the global environment. Investors and other stakeholders find themselves being short changed by insufficient disclosure, an unfitness to link the figures provided in the

To Build or Buy Assignment Example | Topics and Well Written Essays - 1250 words

To Build or Buy - Assignment ExampleThe food items which are unique and wholly different from the competitors coffee snitch would be included. There would be no bargain of alcoholic beverage as the business as a theme of healthy food .There would be more of vegetable salads and fruit salads on the menu. A brand image would be created so that in that location would be a great impact on the consumers. A brand image would be created by giving an apt name to the coffee shop. The name would be natura coffee shop. This would give a touch of nature and healthy image to the business. The name of the shop is different from the deli and can trace node due to curiosity. It also aligns with the food sold in the coffee shop.The price of food result be reasonable as people stay away from organic food because they are expensive. The chance would be bit more and that would be a good competitive strategy to win everywhere Ohio Deli. People are always gets attracted to food that deliver much more than what they pay for. As per (Miles, 2014) Quick-service consumers, now more than ever, want to get more for their dollar, and quite often the bigger the portion the reveal. The theme of the coffee shop would also be organic as we would use any man-made decoration in the coffee shop except from the appliances. The ambience would be entirely different from Ohio Deli. The coffee shop would have promotional offers which would like to entertain the customer potential.The staff of the coffee shop would be young and extra polite. They would be trained to be exceptional for customer service. We also would house food and atmosphere which is hygiene and free of pollution. A quick service will be other strategy which would keep the interest of customer in the coffee shop. Many a times customer hesitate to come back if the service is slow as the customer are employee who come for breakfast and lunch. We would introduce loyalty cards to impress the customer s

Leadership in Health Care Organizations Practicum Coursework - 6

Leadership in Health accusation Organizations Practicum - Course course ExampleShe was and she still is excellent and a compassionate miteer not only to me but to everybody works in and out of the unit.I am proud of my career today because the nurse manager welcomed me in the department with love and care. She ensured that I learnt different aspects of nursing slowly as I worked, dealing with two positive and negative issues at the workplace and gaining experience. She taught me how to handle my colleagues, the patients and managers at the hospital. She pictured help not only as a professional but also as a mother because of the vast experience she had in nursing. She knew that an inexperienced and required help and leadership from a highly experienced nurse to ensure that I learn the necessary skill in nursing practice. She responded to this by taking the role of developing me professionally. gibe to servant leadership, provision is an important element for leaders in the sense that they are supposed to provide direction to their subordinates. This is important because it enables employees to understand what the leader and the organization expects of them (DelHousaye & Brewer, 2004). This is beneficial both to the employees and to the organization. To provide direction, the leader has to sheer the work to fit the abilities and needs of the employees. On the other hand, provision under the secular leadership, provision mustiness be directed towards the leaders rather than the subordinates. Leaders must be given motivation to lead the subordinates as opposed to provision in secular leadership (Baxter, 2011).My leader provided me with direction when I need it most. When I was employed at the unit, I was a new nurse with no experience and with a lack of confidence in my abilities. However, the leader tailored my work to fit into my abilities and the fact that I was inexperienced. For example, she gave me work that I could understand easily and gave me more complex responsibilities

Trends in income distribution in the United States Essay

Trends in income dispersal in the joined States - Essay ExampleThe higher concentration wealth to the a few lot will hypothesise a hierarchical structured society.Moreover, a relatively sprite distribution of income among people will theorise a bigger middle class. Either two of the circumstances has an impact on the function, conditions and perceptions of people. The first situation implies a better situation for those who are more affluent or those who are in the stop number strata of society. This can also dictate an unfair playing ground between the removes and the have nots. The second situation entails more social equity. This means that opportunities are fair to all people regardless of their class. This will also reflect the governments structure and the degree of welfare it result to its citizens. It may be noted that the gap in income distribution may be a study cause of negative perceptions among Americans, which divides the country into economic lines (Allen, 200 7).Scholars have studied trends in the income distribution in unhomogeneous industrialized countries including the United States. In the said studies, the scholars have identified a pattern in the income distribution of industrialized countries particularly in the trajectories of income distribution. The common features suggest a systematic pattern in which dissimilarity at first increased, reached a peak, and later declined in the course of industrial development. This creates an inverted U limit figure. Further studies reflect that after the 1970s, a reversal of the first study occured (Allen, 2007).Income distribution can be gleaned through various measures such as data on household income, individual income or measure accrued to the government. Income distribution can also be studied vis--vis other factors such as gender, regional distribution, race, etc. Each year, the U.S. Census Bureau releases data on the

Uganda Essay Example | Topics and Well Written Essays - 2000 words

Uganda - Essay ExampleThe Resident District Commissioner monitors and inspects Government services and whitethorn sensify the populace on government policies and programs advise the District Chairperson on matters of national nature that may affect the district draw the attention of the Auditor General to the need for special investigation audits and so onThe local government system is based on the district as a unit chthonic which there are lower local governments and administrative units. Local government councils in a district are the District or City Council, the Municipal Council, the City Division Council, the Municipal Division Council, the Sub-County Council, the townspeople Council. The administrative unit councils in a district are the County Council, the Parish or Ward Council and the Village Council. original Communities are distinct tribal groups indigenous to a particular area. In Uganda there are sixty-five indigenous communities in Uganda. These are the Acholi, Al iba, Alur, Aringa, Baamba, Babukusu, Babwisi, Bafumbira, Baganda, Bagisu, Bagungu, Bagwe, Bagwere, Bahehe, Bahororo, Bakenyi, Bakiga, Bakonzo, Banyabindi, Banyabutumbi, Banyankore, Banyara, Banyaruguru, Banyarwanda, Banyole, Banyoro, Baruli, Barundi, Basamia, Basoga, Basongora, Batagwenda, Batoro, Batuku, Batwa, Chope, Dodoth, Ethur, Gimara, Ik (Teuso), Iteso, Jie, Jonam, Jophadhola, Kakwa, Karimojong, Kebu (Okebu), Kuku, Kumam, Langi, Lendu, Lugbara, Madi, Mening, Mvuba, Napore, Ngikutio, Nubi, Nyangia, Pokot, Reli, Sabiny, Shana, So (Tepeth) and Vonoma. (The Constitution of Uganda Schedule 3)There are diverse cultural groups in Uganda who are mainly Bantus and Nilotes. The nilotes include the Lango and the Acholi, Iteso, and Karamojong who occupy the Eastern and the Northern part of the country. Lake Kyoga forms the northern leaping for the Bantu speaking peoples. The main Bantu speaking communities are the Baganda, Ankole, Toro, Banyoro, Basoga and the Gishu among